Direct marketing is a very precise art – one that can provide a very profitable and reliable source of revenue for your financial institution.

The key to effectively targeting your account holders and increasing the number and scope of their accounts is MCIF Marketing.  The acronym MCIF stands for Marketing Customer Information File.  In a nutshell, an MCIF is a PC-based program that lets you run complex queries of your account holder database in mere seconds.  You can then select these accounts for precise marketing efforts.  Your response will typically be very high, because you are targeting people who have a proven need and qualification for the product or service you are marketing.

At SDMI, we are licensed consultants for the MARQUIS MCIF from The Centrax Group based in Plano, Texas.  MARQUIS is, in our opinion, the most powerful and easy-to-use banking program on the market today. For more information about our partnership with MARQUIS or how we can help you identify the opportunities in your portfolio, contact us directly or visit www.MARQUISmcif.com.