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Strategic Direct Marketing, Inc. (SDMI)
is a full-service direct mail marketing agency serving
financial institutions coast-to-coast.
SDMI provides value-based direct mail production in
three categories:: |
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Marketing:
We create, print and mail letters, postcards,
newsletters and more to generate new revenues for
your institution.
Operations : We
produce statements, snap-packs, NSF letters, CD-IRA
renewal letters and more for institutions of all sizes.
Legal : We produce privacy
mailings, legal notifications, alerts, special
notifications, etc., all within tight timeframes and
budgets.
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SDMI is a full-service direct mail advertising
agency and production house. We produce millions of
units of direct mail each year.
FULL SERVICE.
For some institutions, we handle everything from
marketing strategy, list selection, creative design &
copywriting, all the way through printing and mailing.
PRODUCTION ONLY.
For other institutions, we simply print and mail
their supplied graphics and/ or copy. We can
produce what your team designs.
FULFILLMENT.
We handle custom production and mailing of Welcome Kits,
convenience checks, matrix mail programs and more.
ACTIVATION.
Some clients look to us for help in activating their
existing lines of credit or loan accounts. We can
develop a program from the start, or implement your
existing campaign initiatives.
RETENTION. We
have a robust CD-IRA Retention program that has been in
place for over 15 years at some of America's leading
financial institutions. We also offer Club
Programs to help you attract and retain family accounts
and senior accounts.
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We work directly with a wide range of
departments throughout the bank or credit union, including:
MARKETING: We provide custom creative & copy,
printing, mailing, etc. We create direct mail programs,
statement inserts, print ads, signs / posters, table toppers,
etc.
OPERATIONS: We work directly with the ops people in
many institutions. Program materials are approved in
advance, and then we simply print & implement the production
side. We provide custom reports and tracking at every
step.
DEPARTMENT HEADS: In many cases, the departments
prefer to work with us one-on-one to develop marketing plans and
program implementations. A good example would be Trust
Departments. We often work this way, and submit all
materials to Marketing or Corporate executives prior to
printing.
AD AGENCIES: Many
of our bank and credit union clients have a designer or ad
agency they love working with. But in some cases, these
agencies are weak on production. That's where we can help;
we can take their graphic files and handle the printing &
mailing function completely.
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